The mediating role of dynamic capability between sustainable development and competitive advantage in tourism enterprises in Henan Province (China)

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DOI:

https://doi.org/10.24917/20801653.382.4

Keywords:

sustainable development, competitive advantage, dynamic capability, tourism enterprises

Abstract

Objective: This study explores the structural relationships between sustainable development and competitive advantage in tourism enterprises, along with the mediating role of dynamic capability, especially following the impact of COVID-19. Design/Method/Approach: An online questionnaire survey was conducted to collect 430 valid primary data sets from middle and senior managers in Henan tourism enterprises. Covariance-based structural equation modeling was utilized to test the direct effect, while the bootstrap method was used for testing mediating effects. Findings: The results reveal that sustainable development has a significant impact on the competitive advantage of tourism enterprises from three sustainability dimensions: economic, environmental and social. Meanwhile, dynamic capabilities represented by adaptive, absorptive and innovative capacities play a mediating role between them. Conclusions/Recommendation: The reshaping of the tourism industry by COVID-19 requires practitioners to take dynamic capability seriously in an uncertain environment. The higher demand for sustainability from tourists after the pandemic also suggests that improvements are a viable way for tourism enterprises to restore and cultivate competitive advantage. Originality/ Value: This study focuses on public health emergencies which are scarce in tourism crisis research (Duan et al., 2021). In addition, it is designed to help managers identify elements that can be used as internal drivers (Wang, 2021) showing how firms can incorporate sustainable development into strategic management, as this is still lacking (Zhang et al., 2020) in practice.

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Author Biographies

Yuxin Wu, Infrastructure University Kuala Lumpur

Yuxin Wu, a PhD student in the faculty of Business, Information & Human Sciences of Infrastructure University Kuala Lumpur (Malaysia), with a major in business administration. Her research areas include business management, international trade and cross-border electronic commerce, and current interests include tourism management, sustainable development and enterprise competitive advantage. At present, she has published more than 14 academic papers, 13 in Chinese and one in English, two of which were published in the core journal database.

Mohd Hizam-Hanafiah, University Kebangsaan Malaysia (The National University of Malaysia)

Mohd Hizam-Hanafiah, an associate professor at University Kebangsaan Malaysia, also a visiting professor of Infrastructure at the University of Kuala Lumpur (Malaysia). His research areas include entrepreneurship, franchising, strategic management and SME development. He has been involved in 42 research projects, published or co-authored 24 books and more than 90 academic papers in various refereed journals and proceedings.

Yin Zhang, Paichai University, South Korea

Yin Zhang, a PHD student in the Faculty of Leisure Services and Sports at Pai Chai University. His research areas include leisure sports management and business management. He has published more than 20 academic papers in Chinese, two of which were published in the core journal database. Three English academic papers are published in the SCI database.

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Published

2024-06-27

How to Cite

Wu, Y., Hizam-Hanafiah, M., & Zhang, Y. (2024). The mediating role of dynamic capability between sustainable development and competitive advantage in tourism enterprises in Henan Province (China). Studies of the Industrial Geography Commission of the Polish Geographical Society, 38(2), 69–94. https://doi.org/10.24917/20801653.382.4