Sustainable development in the beauty industry: awareness and practices of beauty salons in Tarnów

Authors

DOI:

https://doi.org/10.24917/20801653.383.5

Keywords:

sustainable development, ecological cosmetics, ecological awareness, beauty salons, environmental protection

Abstract

Purpose of the research: The aim was to show how beauty salons in Tarnów implement the principles of sustainable development and what the preferences and awareness of salon owners and employees are regarding ecological products. The research was conducted using an online survey that was sent to over 110 beauty service points in Tarnów. Results: Over half of the respondents had heard about the ideas of sustainable development, but only 7% were well acquainted with its principles in the beauty industry. Most of the surveyed salons declared the use of organic cosmetics, mainly due to customer demand. The main obstacles to the use of organic cosmetics are higher purchase prices and access to good quality organic cosmetics. More than half of beauty salons take steps to reduce plastic use, and electricity and water consumption. Conclusions: Beauty salons in Tarnów implement the principles of sustainable development, but they still encounter barriers such as high costs and the limited availability of ecological products. Most owners and employees are aware of the importance of these principles and take action to protect the environment, but there is a need for further education and support regarding the availability and prices of ecological cosmetics.

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Author Biography

Magdalena Kwiek, Uniwersytet Pedagogiczny im. KEN w Krakowie

Magdalena Kwiek, PhD, assistant professor, University of the National Education Commission in Krakow, Institute of Law, Economics and Administration, Department of Socio‑Economic Geography. She studied physical education with corrective gymnastics at the State Higher Vocational School in Tarnów and is a graduate of physical education at the Academy of Physical Education in Krakow. In 2016, she defended her doctoral thesis, thus obtaining the title of Doctor of Science in Physical Culture. Since 2019, she has worked at the Department of Tourism and Regional Research at the Pedagogical University of Krakow, conducting classes on “Basics of recreation”, “Theory of recreation”, “Qualified tourism”, “Recreational forms of tourism” among others. Since 2023, he has been working at the Department of Socio‑Economic Geography. An active instructor in many sports and recreational disciplines including fitness, yoga, bodybuilding, swimming, gymnastics and football. Her main academic interests are the physical recreation of various social groups, tourism and recreation for children and youth, the use of sports and recreation infrastructure and its place in public space, noise at school and in the environment.

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Published

2024-09-30

How to Cite

Kwiek, M. (2024). Sustainable development in the beauty industry: awareness and practices of beauty salons in Tarnów. Studies of the Industrial Geography Commission of the Polish Geographical Society, 38(3), 67–81. https://doi.org/10.24917/20801653.383.5

Issue

Vol. 38 No. 3 (2024): The functioning of companies and their environment in a changing conditions

Section

Articles

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