Evaluation of the hosts’ use of the organisation of the 3rd European Games for the promotion of Malopolska and the city of Krakow in the opinion of respondents

Authors

DOI:

https://doi.org/10.24917/20801653.383.6

Keywords:

European Games, Krakow, Lesser Poland, city promotion, sport

Abstract

The purpose of the survey was to find out respondents’ opinions on the organisation of the European Games in Krakow. Respondents were asked, among other things, about the benefits of holding such a large and prestigious sporting event in Małopolska, an assessment of the advertising and preparation of Małopolska for the event, and what the respondents’ preferences were regarding their participation in the Games. The survey was conducted on a group of 100 people via a google forms provided, which consisted of 14 closed survey questions. As the results showed, 25% of the respondents had not heard at all about the planned European Games in Poland, and more than half of the respondents did not know what investments are planned in Małopolska in connection with the organisation of the Games. The research also showed that, in the opinion of respondents, it was an excellent opportunity to promote the city (73% respondents), while the hosts did not prepare well for the event and there was too little promotion and advertising to inform about the Games being organised in Małopolska (55% of respondents). Respondents also noted that the opportunity to organise such a prestigious sporting event was not used well, and that the organisers should learn lessons for the future and prepare better for events of similar stature.

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Author Biographies

Magdalena Kwiek, Uniwersytet Pedagogiczny im. KEN w Krakowie

Magdalena Kwiek, PhD, assistant professor, University of the National Education Commission in Krakow, Institute of Law, Economics and Administration, Department of Socio‑Economic Geography. She studied physical education with corrective gymnastics at the State Higher Vocational School in Tarnów, a graduate of physical education at the Academy of Physical Education in Krakow. In 2016, she defended her doctoral thesis, thus obtaining the title of Doctor of Science in Physical Culture. Since 2019, she has worked at the Department of Tourism and Regional Research at the Pedagogical University of Krakow, conducting, among others, classes on “Basics of recreation”, “Theory of recreation”, “Qualified tourism”, “Recreational forms of tourism”. Since 2023, he has been working at the Department of Socio‑Economic Geography. Active instructor of many sports and recreational disciplines, including: fitness, yoga, bodybuilding, swimming, gymnastics, football. The main scientific interests are forms of physical recreation of various social groups, tourism and recreation for children and youth, the use of sports and recreation infrastructure and its place in public space, noise at school and in the environment.

Kamila Ziółkowska-Weiss, Uniwersytet Komisji Edukacji Narodowej w Krakowie Instytut Prawa, Ekonomii i Administracji Katedra Geografii Społeczno-Ekonomicznej

Kamila Ziółkowska‑Weiss, PhD, adjunct professor at the University of the Commission for National Education in Krakow. She studied law and cultural studies at the Jagiellonian University – specialisation in mediteranean studies. She is also a graduate of geography with basics of entrepreneurship at the Pedagogical University of Cracow. She completed postgraduate studies in international tourism management at the Cracow University of Economics. In 2015, she defended her doctoral thesis with distinction, thus obtaining the title of Doctor of Earth Sciences. From 2012 to 2023, she worked in the Department of Tourism and Regional Research at the University of the National Education Commission in Kraków. Since 2023, she has worked in the Department of Social and Economic Geography. She teaches, among others, “Tourism in the United States of America”, “Tourism in the Mediterranean Basin”. Author of dozens of scientific publications. Her main scientific interests are the Polish community in North and South America, cultural tourism and national minorities in Poland and North America.

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Published

2024-09-30

How to Cite

Kwiek, M., & Ziółkowska-Weiss, K. (2024). Evaluation of the hosts’ use of the organisation of the 3rd European Games for the promotion of Malopolska and the city of Krakow in the opinion of respondents. Studies of the Industrial Geography Commission of the Polish Geographical Society, 38(3), 83–100. https://doi.org/10.24917/20801653.383.6

Issue

Vol. 38 No. 3 (2024): The functioning of companies and their environment in a changing conditions

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