The Sustainability of the Competitive Advantage in the Recording Industry in Visegrad Countries


  • Zbigniew Michalik Uniwersytet Ekonomiczny w Krakowie Katedra Przedsiębiorczości i Innowacji



competitiveness, IFPI chart, MAHASZ chart, OLiS chart, recording industry, V4 countries


The recording industry is an example of an industry offering cultural goods. It is subject to constant change, associated e.g. with intra-structural transformations taking place as a result of mergers and acquisitions, the changing number of formats and their importance to customers, resulting in declining revenues of the sector in the first decade of the 21st century. For several years, a reversal of this trend has been observed, resulting from the growing sales of music in digital form. The subject of the study is the competitiveness of the phonographic sector products. The aim of the study is to analyse changes in the sustainability of competitive position of phonograms in a timeframe and in relation to phonograms offered on four selected markets: Polish, Czech, Slovak and Hungarian, i.e. the countries forming the Visegrad Group. On the basis of the sustainability value of the phonogram’s competitive advantage index, which is the period of maintaining the dominant position on the market, an attempt was made to verify the thesis that the periods of sustainability of competitive advantage are recently shortened. The analysis uses market data and measures of descriptive statistics. It was noted that within the V4 Group there is no same direction of changes in the sustainability of the competitive advantage of phonograms. On the Czech market, the above thesis is not confirmed. Differences between the Polish and Hungarian markets concern the durability of the competitive position of phonograms representing various musical genres. The applications relate to the potential directions of changes and the resulting activities that may be undertaken by enterprises in the sector.


Download data is not yet available.


Metrics Loading ...

Author Biography

Zbigniew Michalik, Uniwersytet Ekonomiczny w Krakowie Katedra Przedsiębiorczości i Innowacji

Zbigniew Michalik, PhD, PhD, Cracow University of Economics, Department of Entrepreneurship and Innovativeness. His research interests include entrepreneurship, strategic management, competitive behaviours of companies. In recent years he has focused his research activity on the recording industry.


Carroll Jr., W.F. (2015). Not So Lonely at the Top: Billboard #1s and a New Methodology for Comparing Records, 1958–75. Popular Music and Society, 38(5), 586–610. doi: 10.1080/03007766.2014.991188

Haampland, O. (2017). Power Laws and Market Shares: Cumulative Advantage and the Billboard Hot 100. Journal of New Music Research, 46(4), 356–380. doi: 10.1080/ 09298215.2017.1358285

Harrison, T. (2007). „Empire’’: Chart Performance of Hard Rock and Heavy Metal Groups, 1990– 1992. Popular Music and Society, 30(2), 197–225. doi: 10.1080/03007760701267730

Lafrance, M., Scheibling, C., Burns, L., Durr, J. (2018). Race, gender, and the Billboard Top 40 charts between 1997 and 2007. Popular Music and Society, 41(5), 522–538. doi: 10.1080/03007766.2017.1377588

Mazurkiewicz, P. (2019, 6 maja). Polska drugą Japonią. Hip-hop pompuje sprzedaż płyt. Rzeczpospolita. Pozyskano z -hip-hop-pompuje-sprzedaz-plyt

McCourt, T., Rothenbuhler, E. (1997). SoundScan and the consolidation of control in the popular music industry. Media, Culture & Society, 19, 201–218.

Pierścionek, Z. (1996). Strategie rozwoju firmy. Warszawa: Wydawnictwo Naukowe PWN.

RIAJ Yearbook 2012. Statistics. Trends. The Recording Industry in Japan (2012). Tokyo: Recording Industry Association of Japan.

Sernoe, J. (2005). “Now We’re on the Top, Top of the Pops’’: The Performance of “NonMainstream’’ Music on Billboard’s Albums Charts, 1981–2001. Popular Music and Society, 28(5), 639–662. doi: 10.1080/03007760500142670

Smoleń, T. (2016). Wzrost sprzedaży płyt gramofonowych w II dekadzie XXI wieku − charakterystyka zjawiska sprzecznego z trendami światowego rynku fonograficznego. Handel Wewnętrzny, 62(4), 267–276.

Stankiewicz, M.J. (2002). Konkurencyjność przedsiębiorstwa. Toruń: Dom Organizatora.

Wueller, J.R. (2013). Mergers of Majors: Applying the Failing Firm Doctrine in the Recorded Music Industry. Brooklyn Journal of Corporate, Financial & Commercial Law, 7(2), 589–612.



How to Cite

Michalik, Z. (2019). The Sustainability of the Competitive Advantage in the Recording Industry in Visegrad Countries. Studies of the Industrial Geography Commission of the Polish Geographical Society, 33(2), 31–44.