Consequences of development of the sharing economy in tourism for cities – theory and examples


  • Michał Żemła Pedagogical University of Krakow, Institute of Geography, Department of Tourism and Regional Studies
  • Daria Jaremen Wroclaw University of Economics and Business, Faculty of Management, Department of Marketing and Management in Tourism Economy
  • Elżbieta Nawrocka Wroclaw University of Economics and Business, Faculty of Management, Department of Marketing and Management in Tourism Economy



Airbnb, city development, sharing economy, sustainable development, tourism services, Uber


The purpose of the article is to identify the impacts generated in the cities by the sharing economy in tourism and the presentation of solutions appearing due to sharing economy development and implementation in particular cities. Contemporary cities are functioning in extremely dynamic conditions that are difficult to predict. In view of the globalising economy, progressive urbanisation, rapid changes in information and communication technologies, as well as social demographic, geopolitical and economic changes, new problems appear and solutions to them have to be implemented by cities. One of these phenomena that are relatively new and fast growing, and influence development of cities, is sharing economy (SE) in tourism. The greatest concern of the city authorities is fast and unrestrained development of services through global platforms in the accommodation and passenger transport industry, and the powerful global leaders of these markets - Airbnb and Uber have become very important partners for local governments, but also difficult ones. On the bases of extended literature review embracing scientific sources and industry reports it can be visible, that actions taken by the local authorities tend to be reactive not systematic and concentrated only on solving isolated current problems. It is postulated though that development of SE should be perceived in a way described by Hall (1994) as a third-order change. Several suggestions for future scientific research are also presented.


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Author Biographies

Michał Żemła, Pedagogical University of Krakow, Institute of Geography, Department of Tourism and Regional Studies

Michał Żemła, PhD, associate professor, Pedagogical University of Krakow, Institute of Geography, Department of Tourism and Regional Studies. The author of numerous publications on destination’s product marketing and competitiveness. The subject of his main interest is development of tourism in mountain areas with special regard to winter sports and hiking tourism.

Daria Jaremen, Wroclaw University of Economics and Business, Faculty of Management, Department of Marketing and Management in Tourism Economy

Daria Elżbieta Jaremen, PhD, assistant professor, Wroclaw University of Economics and Business. A research worker and an academic teacher in the Department of Tourism Economy Marketing and Management, also involved in business practice as a travel agent, an entrepreneur and the chairman and member of museum councils. Her research interests are focused on the issues of broadly approached tourism economy, including the economics and management of tourist enterprises, also covering sustainable tourism and tourist consumption, as well as its contemporary problems. The author of numerous publications on tourists behaviour, sharing economy, tourist enterprise management and marketing.

Elżbieta Nawrocka, Wroclaw University of Economics and Business, Faculty of Management, Department of Marketing and Management in Tourism Economy

Elżbieta Nawrocka, PhD, associate professor, Wroclaw University of Economics and Business, Department of Tourism Economy Marketing and Management. The author of numerous publications on tourism destination image, marketing, competitiveness and sustainability development in tourism. The subject of her latest interest is the development of modern technology (social media, Industry 4.0) and sharing economy in tourism.


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The project is financed by the Ministry of Science and Higher Education in Poland under the programme “Regional Initiative of Excellence” 2019–2022 project number 015/RID/2018/19 total funding amount 10 721 040,00 PLN




How to Cite

Żemła, M., Jaremen, D., & Nawrocka, E. . (2021). Consequences of development of the sharing economy in tourism for cities – theory and examples. Studies of the Industrial Geography Commission of the Polish Geographical Society, 35(1), 109–122.

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