Dissemination of CSR Practices within the Framework of Cooperation Between International Corporations and Local Companies of the Host Country

Abstract

In the era of globalization, where many companies have extensive supply chains, cooperation with suppliers is a key area for limiting reputational risk, as well as a field for implementing CSR practices. Reducing reputational risk means the need of conducting integrated operations within the supply chain; building permanent relationships with cooperators based on CSR standards and standards applicable to both parties of the transaction. The cooperation of international corporations with local businesses evokes adaptation processes among suppliers (also in the area of CSR); it also means redistribution of skills and knowledge towards contractors, which in practice has a positive impact on the competitive position of the analyzed groups of entities. In the article, a descriptive method was used. The purpose of this article is to characterize the cooperation of international corporations with local companies in the context of dissemination of CSR practices in the supply chain. The subject of the article is cooperation of international corporations with companies of the host country within the so-called backward linkages; with particular emphasis on CSR practices.