Determinants and prospects for the development of the Polish yacht industry

Authors

  • Paweł Czapliński University of Szczecin Faculty of Economics, Finance and Management, Institute of Spatial Management and Socio-Economic Geography

DOI:

https://doi.org/10.24917/20801653.344.1

Keywords:

development trends, innovation, SWOT analysis, yacht industry

Abstract

The growing position of the Polish yacht industry in international markets is the result of many years of innovative activity by enterprises in terms of product, process, organisation and marketing. The competitive advantage achieved has led to a gradual increase in domestic production, in the number of entities involved in construction, as well as in the production and sales of yachting equipment. The following study aims to define the determinants and prospects for the development of the Polish yacht industry against a background of market processes and socio-cultural phenomena. With further exploitation of the market niche, Polish producers can be competitive in international markets thanks to material, technology, design, project, organisation and marketing innovativeness. Having good brands, no need for relocation of production, a favourable price-quality ratio, but above all, the quality and quantity of the products allow for optimism concerning the production and sales of yachts in the future. It is also indicated by demand, including an increasing domestic component which significantly exceeds supply. Its fundamental determinant is the growing wealth level and the fashion for spending free time on the water, and this includes the fashion for
water houses.

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Author Biography

Paweł Czapliński, University of Szczecin Faculty of Economics, Finance and Management, Institute of Spatial Management and Socio-Economic Geography

Paweł Czapliński, is a professor at the University of Szczecin, Faculty of Economics, Finance and Management, Institute of Spatial Management and Socio-Economic Geography. Member of the editorial board of journals: Studies of the Industrial Geography Commission of the Polish Geographical Society, Entrepreneurship – Education and Scientific Journal of Kherson State University – Geography. Author of publications and monographs on the transformation of spatial patterns of industry in Northern Poland, performance and prospects for the development of the fish processing industry in Poland, entrepreneurship of young people and the elderly and some aspects of the management and administration of local government.

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Published

2020-12-24

How to Cite

Czapliński, P. (2020). Determinants and prospects for the development of the Polish yacht industry. Studies of the Industrial Geography Commission of the Polish Geographical Society, 34(4), 9–21. https://doi.org/10.24917/20801653.344.1

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