Poziom zadowolenia turystów zagranicznych a perspektywy wzrostu ruchu turystycznego w Meksyku

Abstrakt

The paper is dedicated to the issue of the relationship between the level of satisfaction of foreign tourists visiting Mexico and the potential for growth in the number of persons visiting from abroad. The publication is based on survey research conducted by the Mexican agency “Secretaria del Turismo” among tourists arriving by air. The survey asked participants to rate the state of the Mexican tourist infrastructure, airport facilities, and attitudes of locals towards foreign tourists. The survey study showed a general increase in the satisfaction level of people who had visited Mexico in 2007 relative to that of people who had visited in 2002. Security and Mexican hospitality were highly rated by survey participants. Forecasts call for growth in tourist traffic and predict increasing revenues for the tourist industry. This may be associated with the growing level of satisfaction experienced by visitors to Mexico.