Determinants and prospects for the development of the Polish yacht industry

Abstrakt

The growing position of the Polish yacht industry in international markets is the result of many years of innovative activity by enterprises in terms of product, process, organisation and marketing. The competitive advantage achieved has led to a gradual increase in domestic production, in the number of entities involved in construction, as well as in the production and sales of yachting equipment. The following study aims to define the determinants and prospects for the development of the Polish yacht industry against a background of market processes and socio-cultural phenomena. With further exploitation of the market niche, Polish producers can be competitive in international markets thanks to material, technology, design, project, organisation and marketing innovativeness. Having good brands, no need for relocation of production, a favourable price-quality ratio, but above all, the quality and quantity of the products allow for optimism concerning the production and sales of yachts in the future. It is also indicated by demand, including an increasing domestic component which significantly exceeds supply. Its fundamental determinant is the growing wealth level and the fashion for spending free time on the water, and this includes the fashion for
water houses.