Consumers’ Behaviour of Poles Using Polish-Egyptian Travel Agencies in Sharm el Sheikh

Authors

  • Kamila Ziółkowska-Weiss Uniwersytet Pedagogiczny w Krakowie Instytut Geografii Zakład Turystyki i Badań Regionalnych

DOI:

https://doi.org/10.24917/20801653.304.8

Keywords:

Egypt, international tourism, Sharm el Sheikh, travel agencies, trip

Abstract

Egypt is more and more popular with Polish tourist. The extremely affordable price of the events as compared to offers of other coastal states favours the trips. One of the reasons is the fact that Egypt constitutes one of the so-called “dollar destinations”. This means that tour operators organizing events in this country settle in the US dollars. In the situation when the US dollar exchange rate is lower in relation to the euro and the Polish zloty is strong in relation to both these currencies, trips to Egypt have very attractive prices. The main purpose of tourists coming to Egypt is recreational tourism (beautiful beaches), diving courses, snorkelling, windsurfing, sailing, yachting, fishing, golf and cultural tourism. Intensity of the interest and financial capabilities of the potential clients have resulted in the formation of local travel agencies that deal with satisfying new needs. This happened through creating offers regarding tourism and recreation. The annual significant number of the Polish tourists coming to Egypt who want to get to know and visit it has contributed to the fact that Polish-Egyptian travel agencies that offer local optional trips to tourists are opened in the Egyptian resorts. The paper discusses the activity of the largest Polish-Egyptian travel agencies in Sharm el Sheikh, such as E Sharm.Pl, Sunny Sharm, PolSharm, Sunny Shore or Egypt Tours. The author presents the results of the research that was conducted in August 2015 in Sharm el Sheikh among the Polish tourists who had used the services provided by the local travel agencies. The data determining which form of tourism and recreation the respondents in Egypt prefer, what made them use the services of the specific travel agency, how they got to know about its existence, how many optional trips they participated in, what they were driven by while choosing the local travel agency and how much money they spent in the Polish-Egyptian travel agencies providing services in Sharm el Sheikh. The analysis of the optional trips that are most frequently chosen by the Polish students and assessment of their organization is also provide

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Author Biography

Kamila Ziółkowska-Weiss, Uniwersytet Pedagogiczny w Krakowie Instytut Geografii Zakład Turystyki i Badań Regionalnych

Kamila Ziółkowska-Weiss, Ph.D. Graduate studies at the Jagiellonian University and of Geography on the Pedagogical University in Krakow. She has graduated from postgraduate studies in international tourism management at the Cracow University of Economics. Since 2012 she has been a research worker, acting as a teaching assistant in the department of Tourism and Regional Studies at the Pedagogical University in Krakow. She is an active tourist guide and the author of several academic publications. Her main academic interests include cultural tourism, ethnic groups in Małopolska, and the Polish minority in the USA.

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Published

2016-12-06

How to Cite

Ziółkowska-Weiss, K. (2016). Consumers’ Behaviour of Poles Using Polish-Egyptian Travel Agencies in Sharm el Sheikh. Studies of the Industrial Geography Commission of the Polish Geographical Society, 30(4), 102–118. https://doi.org/10.24917/20801653.304.8

Issue

Vol. 30 No. 4 (2016): The transformation of transport and tourism industry

Section

Articles

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Articles are published under the terms of the Creative Commons License (CC BY-ND 4.0; Attribution– NoDerivs).

https://creativecommons.org/licenses/by-nd/4.0/

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