The impact of the COVID-19 pandemic on young adults’ market behaviour in the area of sharing economy
DOI:
https://doi.org/10.24917/20801653.362.16Keywords:
sharing economy, COVID-19 pandemic, internet groups, young adults, Focus Group Interview, passive observation, covert participant observationAbstract
One of the key factors that contributed to the development of the sharing economy was the global recession caused by the economic crisis that began in 2008. The economic collapse forced many consumers, struggling with financial difficulties, to limit or even abandon the consumption of certain goods and services. The consequence of this situation was an increased interest in the sharing economy and, as a result, in many cases no need to give up consumption of preferred goods or services. What is more, consumers could access them at a much lower cost than if they purchased them on their own. It is therefore reasonable to assume that the COVID-19 pandemic, which among other things contributed to social isolation and crisis in selected economic sectors, will have a significant impact on people’s behaviour. We can expect, among others, changes in the model of spending leisure time, an increase in the importance of remote customer service channels (e.g. e-commerce, m-commerce), or changes in the approach to sharing economy. The main objective of the article was to define the determinants of the development of sharing economy among young consumers in the period of COVID-19 pandemic. People aged 18-29 (generation C) who are active in the area of sharing economy were surveyed. Focus Group Interviews were used as a research method. The analyses were based on the author’s research workshop developed on the basis of methodological literature.
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